About Keely

I've sat where your front desk sits — for over a decade.

The Aesthetic Agent isn't a generic virtual assistant service wearing an aesthetics label. It's built entirely around first-hand experience inside one of the UK's best-known aesthetic businesses.

From dental chairside to the front of the business

I started my career in dentistry in 2007. While I trained as a dental nurse, I realised early on that my real strength wasn't chairside — it was at the front of the business, supporting patients. I led oral hygiene appointments for children and adults, and quickly discovered I was good at building trust with people in just a few minutes.

Later, I spent most of my time in treatment coordinator appointments, explaining complex plans for full smile makeovers and orthodontics — cost, options, and the questions people were often nervous to ask — in plain terms. My aim was always to help people feel calm, informed and comfortable making a decision, without pressure or sales tactics.

A decade at the centre of UK aesthetics

In 2013 I joined SkinViva at a pivotal stage, founded by husband-and-wife team Dr Tim Pearce and Miranda Pearce. I came on board before the business had a bricks-and-mortar clinic, and over the following decade supported its evolution into one of the UK's leading aesthetic providers and training academies.

I worked across front desk operations, training support, enquiries, sales and elements of marketing — which gave me a deep understanding of how enquiries really work behind the scenes, and how easily good leads are lost when a team is simply too busy.

What I've always been curious about

Why people enquire in the first place

What's going through someone's mind when they finally send that message? What are they worried about? What makes them feel ready to book? When that journey feels clear and human, it works better for everyone — the patient and the clinic.

Keely at SkinViva

Why I started The Aesthetic Agent

After SkinViva was acquired by Harley Academy, I decided to step out on my own so I could support a small number of clinics in a more meaningful, hands-on way — the kind of support I know makes the biggest difference, because I've delivered it from the inside.

I'm not slick, scripted or salesy. In an industry full of filtered pictures and polished captions, I believe in doing the unglamorous work well: answering the phone, replying properly, keeping the diary straight — so the clinic behind the treatments runs as smoothly as the results look.

Book a Discovery Call

Let's talk about what's on your plate.

No script, no pressure — just a conversation about where the gaps are.